Fresh from a successful showcase at IFE London, we’re now gearing up for the UK Food & Drink Expo in Birmingham with real momentum behind us. Our focus is clear; putting our product range front and centre and demonstrating how it continues to deliver value across foodservice, retail and wholesale.

Taking place at the NEC, the show brings together a broad cross-section of the industry, creating a valuable opportunity for more detailed, practical conversations around product performance, consistency and evolving customer needs.

With over 1,200 exhibitors, it’s a busy environment, but what makes it worthwhile is the insight it offers into how products are being used, where demand is shifting, and how expectations around quality and convenience are developing. These are key factors that shape how we refine and expand our range.

This year’s emphasis on innovation, particularly within areas like “Future Foods”, highlights the growing importance of adaptability. For us, that means continuing to develop products that not only meet current demand but also align with where the industry is heading.

We’ll be showcasing a wide range of products suited to diverse kitchen environments, including our double award-winning Boneless Chicken Wings, Meadow Vale Pickin’ Chicken, HomeStyle Breaded Chicken Strips and our Sizzling Chicken Chargrilled Skewers.

Building on the momentum from IFE, we’re looking forward to more focused conversations, understanding specific customer challenges and demonstrating how our products deliver in real-world settings.

If you’re attending, feel free to stop by and take a closer look at what we’re working on. Alternatively, you can speak to one of our development chef’s HERE, to talk about how Meadow Vale can help benefit your business.