The Bumper Bank Holiday season is set to draw to a close, with the final long weekend taking place over the last weekend in May.

Food service ‘On Premise’ visits saw a huge upsurge in May, rocketing 118% on the Sunday and 58% on Bank Holiday Monday during the Kings Coronation (5-8 May 2023).

At Meadow Vale, we also experienced a significant rise in demand with businesses stocking up to cater for the increased footfall. With the end of May round the corner, we urge our customers to place an order as soon as possible so we are able to plan deliveries and ensure caterers have the stock they need for the increased demand.

Temperatures are expected to hot up and the trend of boosted Bank Holiday spending is set to continue for the final bank holiday weekend of May.

With this in mind, here’s three good reasons to stock up on Meadow Vale chicken this May time to help boost sales and ease the pressure of increased footfall into your food business.

Quality and convinience

A great occasion requires great food. Despite the on-going cost of living crisis, people are still willing to pay for restaurant quality foods from their favourite eateries with a high demand for a fresh appeal.

Our 100% natural whole cooked chicken products have been cut and coated by hand in a range of authentic flavour profiles to offer a home cooked feel, so you don’t have to! Simply take from the freezer, cook in a method of your choice and serve in minutes.

The caterer can create a seriously tasty chicken dish from a hearty buttermilk chizza to the ultimate street food wrap without the need for long preparation times and fresh ingredients. If you’re struggling to save time and meet demand this May time, there is simply no better IQF chicken product on the market.

Stand out from the crowd

With warmer weather conditions expected for the month of May, active lifestyles and regular socialising will mean an increase in demand for snacking and food on the go.

Food service operators need to be ready to capitalise on this by offering enticing dishes that stand out from the regular lunchtime snack. Look no further than our Homestyle category.

The succulent inner-fillet core of the hand cut and coated fillets, strips, bites and shredded pieces stay hotter for longer and every bite packs a satisfying crunch. In just 90 seconds, you could fry up a tasty loaded fries using our Salt & Pepper Shredded Chicken or a fiery pick and share with the Hot & Spicy Bites… the possibilities are endless!

Additionally, our Original Vegan Chick'n Strips allow the caterer a one-stop-shop for a whole range of alternative menu ideas, meaning the need to buy multiple meat-free products is eliminated.

The strips can be used across a menu from a juicy burger to a tasty taco, meaning the need to buy varying vegan products is eliminated and costs are kept low with careful number counted bags, allowing the caterer easy portion control.

Need inspiration? Our menu ideas section presents a catalogue of colourful, appealing and tasty dishes that are simple to make and prepared quickly… but takes nothing away from chicken being the main event!

A time for sharing

As many Britons prepare to enjoy the great outdoors on Bank Holiday Weekend, many will be looking for the best deals and discounts in the beer gardens and the street food vendors.

A good sharer or combo option could be the key to delivering the perfect bank holiday deal, with most people likely to gather in large groups, maximise their hospitality experience and cut the financial burden by spreading the costs between them.

Meadow Vale Foods provide everything the caterer needs for a consistently high performing and easy-to-prepare chicken option for sharers and combos, from our award-winning Homestyle chicken range to our succulent selection, breaded and battered mini fillets, all fully cooked and ready to serve in minutes.

Stocking up on snacking favourites including Wings, Strips and Bites will see your food business fully prepared to offer a quality quick-service combo, straight from the freezer to the plate or delivery bag in minutes.

No waste, no mess, just seriously tasty chicken served quick and devoured even quicker! So, why not create your own package offer to give groups the perfect bank holiday treat? See our full range here and get in touch today to stock up.