Food businesses across the UK are preparing for a welcome upturn in footfall over the months of April and May, with hospitality at the heart of bank holiday festivities.

Easter weekend (Friday 7th April to Tuesday 11th April 2023) presents a four-day break for millions of Brits to enjoy their local food establishments, book short breaks away, or head out to enjoy time away from work.

A month later, the May Bank Holiday will bring an unprecedented extension of licensed opening hours for pubs, bars and restaurants from 11pm to 1am thanks to the Kings Coronation celebrations, meaning businesses will be able to trade for longer, increase footfall and generate more sales.

What does this mean? Well, whether you’re an existing or new customer of Meadow Vale products looking to speed up your service and enhance your menu with a premium chicken option, now is a better time than ever to stock up and stem the tide of bank holiday sales.

Here’s why using Meadow Vale’s premium range of fully cooked, IQF and seriously tasty chicken products can help you roost a golden egg of sales this Easter.

No staff? No problem!

Staff and resource can present challenges around bank holidays. It can be difficult to incentivise more staff to work extra hours throughout the period and therefore tough to meet the high demand for a quality food service.

Using Meadow Vale chicken helps the caterer to ease the burden of staff skills shortages, save time and cut out risks of cooking from fresh, whilst providing a consistent premium product for your customers.

Take our highly versatile, award winning Homestyle Shredded Chicken range. Cooked in as little as 90-seconds from frozen, the rustic ruffled coating system provides a fresh home cooked appeal, without the need for fresh ingredients. Simply fry, bake or merry chef… and serve in minutes!

With three succulent flavour profiles of Salt & Pepper, Salt & Chilli and Plain to choose from, caterer is able to serve a wide range of great tasting dishes quickly, from a wholesome loaded fries to a tasty side, sharer or combo options.

All of our Homestyle fillets, strips, bites and shredded pieces are quick-cooked from frozen and offer a truly home cooked taste and appeal, so caterers can be rest assured of a quality speedy service while saving time, waste and extra preparation.

Meadow Vale Foods provide everything the caterer needs for a consistently high performing and easy-to-prepare chicken option, from our award-winning Homestyle range to our succulent selection Breaded and Battered Mini Fillets all fully cooked and ready to serve in minutes.

Get ahead of the game

Industry experts predict sales to soar for street and fast-food favourites over the Easter period and quality is still at the centre of expectations for the average comfort food feaster.

So, with Easter less than four weeks away, there's no better time to stock up to and make the most of the opportunity.

Check out our delivery schedule for the Easter period and make sure to get your orders in no later than Thursday 30th March to guarentee a pre-Easter delivery.