Meadow Vale joins West Cheshire & North Wales Chamber of Commerce

Meadow Vale Foods Spreads Christmas Cheer with Donation to Local Charity

Published on 24th November 2025

Meadow Vale Foods is proud to celebrate the spirit of Christmas by giving back to the community through a meaningful donation to The Wingate Centre. As a business rooted in care, quality, and community values, the Meadow Vale team is committed to supporting organisations that make a real difference to families and individuals during the festive season.

The Wingate Centre was founded in 1988 with a core mission to improve quality of life, confidence, and wellbeing for children and young adults with a wide range of disabilities. The centre is known for its commitment to integration, welcoming special schools, voluntary groups, social services, and charities, providing a safe and supportive environment for all abilities.

Speaking on the donation, The Wingate Centre Trust Fundraiser Rhiannon Vine said,

“Many thanks for your very generous donation. We were blown away with the amount. To give you some context – this will fund 35 disability sport sessions”.

The charity sector is facing a significant ‘big squeeze’ due to increase demand for services, rising operational costs teamed with a reduction in charitable giving. As a small local charity your support has never been more important.”

Meadow Vale Foods Managing Director Nigel O’Donnell spoke on the donation by saying,

“We’re incredibly grateful for the amazing work The Wingate Centre does for children and young adults with disabilities, especially at this time of year.

At Meadow Vale Foods, we believe in giving back, and we hope our support helps the centre to continue to create memorable, confidence-building experiences for those who need it most this Christmas and beyond.”

As we look ahead to the year to come, Meadow Vale Foods remains committed to supporting the communities that inspire us. Our donation to The Wingate Centre is just one small way we can help champion the incredible work they do every day.

We’re proud to stand alongside such a dedicated organisation, and we encourage others to discover and support the vital impact they make to the community. Together, we can help ensure even more families experience the comfort, care, and happiness they deserve, not just at Christmas, but all year round.

Retaining the Top AA BRC Global Standard Certification

Published on 8th October 2021

Meadow Vale Foods are proud to announce the retention of our British Retail Consortium (BRC) Global Standard for Agents and Brokers.

The BRC Global Standards is a leading safety and quality certification programme, used by over 23,000 certificated suppliers in 123 countries, including many of the world’s leading retailers such as Tesco and Walmart.

After a rigorous auditing process to assess compliance to the leading globally recognised food accreditation body, Meadow Vale Foods has again been awarded the Agents & Brokers AA rating, which is the highest possible BRC standard for Food Safety.

The certificate reinforces Meadow Vale Foods’ long-standing commitment to food safety and quality in partnership with the BRC standard, providing customers with the additional confidence of an industry recognised standard.

Nigel O’Donnell, Managing Director of Meadow Vale Foods, was delighted with the certification, stating:

“Retaining the AA grade is of huge importance to the whole team at Meadow Vale Foods, it demonstrates our ability to maintain high standards of food safety year after year.”

“Achieving and retaining this top rating takes time, focus and excellent team work across the business and I’d like to thank our fantastic team for their hard work and commitment to achieve the top AA rating for food safety during a rigorous auditing process.”

“Food safety and robust processes are integral to everything we do. The rating is a significant part of our commitment to maintaining the very highest standards in the Poultry industry.”

“Maintaining these standards has been even more critical during the past 12 to 24 months as we navigate our way through the impact of the pandemic and supply chain challenges giving confidence to our customers in the wholesale, food service and retail industries.”

Jamie Payne, Meadow Vale Foods Group Technical Manager, was a leading figure in the retention of the BRC standard and spoke of his pride relating to high standards set by the Meadow Vale Foods team:

“I am extremely proud once again of our team who work tirelessly in the pursuit of technical excellence, we ensure our standards never slip which is reflected by maintaining this industry leading accreditation."

"The accreditation comes at an important juncture in UK conventional food practice. With new laws now in place to stamp down on quality control in food production, wholesalers and businesses can be rest assured that our production processes are accredited with the highest possible standard of food safety by a recognised food accreditation body.”

Meadow Vale End Of Year Review 2025

Published on 7th January 2026

Foreword from Nigel O’Donnell, M.D. of Meadow Vale Foods

It’s amazing to think another year has come and gone, and I’m delighted to welcome you to Meadow Vale Foods’ 2025 end of year review.

This year hasn’t been without its challenges for the foodservice industry, with pressures on supply chain logistics to the ups and downs of the global economy. But once again you, our fantastic customers, have taken it all in your stride. Your positivity and resilience have kept us motivated and inspired, pushing us to keep growing, improving, and bringing fresh ideas to the table.

2025 was another fantastic year for Meadow Vale as a business. We continued to expand our reach at national trade shows, we exhibited at more wholesaler trade shows and cash and carry cook ups, we launched more innovative products to the industry and won more awards for product innovation!

None of this growth, or our mission to deliver the very best added-value poultry to the UK wholesale industry, would be possible without your ongoing support. We can’t wait to bring you even more innovative products and exciting projects in 2026 and beyond!

Meadow Vale in 2025

With 2025 firmly in the rear view mirror, now is the time to look back on the year gone by and review all the major events that have happened here at Meadow Vale HQ. We’ll look at everything from double award-winning wings, to national trade shows, brand new innovative products and so much more.

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Double Award-Winning Wings

What better place to start than with the news that in November our brand-new Crunchy Boneless Chicken Wings scooped another major foodservice award, making them double award winning in style!

Following on from our Gold Award Win at the BFFF awards in June, we ventured down to the capital in November to collect another Gold Award, this time from the equally prestigious Quality Food Awards.

Speaking on the double award win, our senior development chef Chris Moyes said,

Receiving this recognition from the Quality Food Awards is a real honour for our team. Our Crunchy Boneless Chicken Wings were created to help operators serve something that feels premium yet practical, and it’s rewarding to see that effort acknowledged.

The wings continue to gain momentum with chefs who value great flavour, reliable performance, and ease of service. You can read more about the award wins HERE, or to speak directly to a development chef regarding the new wings please contact us HERE.

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Bigger Presence At National Shows

2025 saw us out on the road at national shows once again, but this time with some added firepower in the shape of our brand-new street food stand.

2025 was the year we debuted our double decker stand, which allowed us more space to host all of our valued customers up on the top deck of the stand, as well as having a larger floor space to ensure everyone had better access to samples of our seriously tasty chicken, as well as one to one chats with development chefs to boot.

The double decker stand made its debut at the IFE Trade Show London last March, then again at The Restaurant and Takeaway Expo in October. In between these shows we also took our tried and tested street food stand north of the border to ScotHot in February, as well as to the UK Food and Drink Show in Birmingham in April.

It’s not just national shows where we get to highlight our brand on a grand scale, as 2025 saw us attend more regional wholesaler shows and cash and carry cook up days than ever before. Inbetween the national shows we’ve taken our pop-up street food stand right across the country, exhibiting everywhere from Cardiff, Leeds, Newcastle, Middlesbrough, Derby, Bolton, Birmingham and Doncaster, to name but a few!

As we look ahead to 2026 we’ll be back on the road as early as January, so make sure to keep an eye out for the Meadow Vale stand at your local trade show or exhibition.

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New Products Made For Your Menu

In September we launched our ‘new products made for your menu’ campaign, that highlighted our latest brand-new and innovative products that hit the market in 2025.

The campaign centred around our Crunchy Boneless Chicken Wings and Original Crunchy Breaded Chicken Fillets, and how these new products can bring fresh inspiration to menus that will deliver on taste, quality and efficiency, all whilst keeping said menus fresh, relevant and customer focused.

Every time we launch a new product we do so with the same commitment to innovation and quality, ensuring that the products stand the test of being stand out products for our market leading brands. Each product launch represents months of detailed research, rigorous testing, and close attention to customer feedback to ensure that what we bring to market not only meets expectations, but exceeds them.

Looking ahead to 2026, we’re excited about the opportunities on the horizon and the innovative developments still to come. Our teams are already hard at work, exploring new product ideas and enhancements that will continue to raise the bar for quality and innovation. So keep your eyes peeled! We have some exciting launches and projects in the pipeline that we can’t wait to share, designed to support your business and bring fresh inspiration to the market.

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Influencing The Market: A Social Takeover

2025 saw us take a more direct and purposeful approach across our social media channels, aiming to connect with our audience in more meaningful ways. We focused on creating engaging, relevant content that truly reflects the values and quality of Meadow Vale Foods, while also highlighting the stories behind our products and the people who make them.

A key part of this strategy was teaming up with some of the very best influencers in the foodservice and wholesale industry. By collaborating with respected voices who share our passion for quality and innovation, we were able to extend the reach of Meadow Vale’s message far beyond traditional channels.

Collaborations with The Fat Foodie, The Sandwich King, Fat Sam Eats and Olli Eats saw an audience reach of over half a million for social campaigns that featured our Top Trending Burgers For 2025, The Smarter Way To Sandwich and We’ve Got You This Winter.

Looking to 2026, this is just the beginning. We’re excited to continue building these connections and finding fresh ways to bring Meadow Vale to the forefront of the conversation. Keep an eye on our channels as there’s plenty more to come!

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Meadow Vale In The Community

Giving back remained an important focus for Meadow Vale Foods throughout 2025, and we were proud to continue working closely with charities that are making a real and lasting difference within our local communities. Supporting those in need is something we feel strongly about, and we are committed to playing our part wherever possible, whether through food donations, partnerships, or hands-on involvement.

Over the course of the year, we were pleased to support a number of meaningful initiatives. These included regular food drops to Chester Soul Kitchen and The Wrexham Foyer, helping to provide nutritious meals to those who need them most. We also partnered on a recipe box initiative for tenants of Grosvenor Hart Homes, designed to encourage cooking confidence and access to quality ingredients, alongside a festive donation to The Wingate Centre(https://www.thewingatecentre.co.uk/) to support their vital work during the holiday season.

These activities reflect our belief that community outreach should be more than a one-off gesture. As we move into 2026, we remain committed to strengthening these relationships and exploring new ways to support local causes, ensuring that our impact extends beyond foodservice and into the communities we are proud to be part of.

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What To Expect In 2026

With 2026 shaping up to be another pivotal year for the foodservice industry, we have set out our expectations for the months ahead through our Market Report and Trend Report. Together, these reports provide clear insight into the challenges facing the sector, from economic pressures to evolving customer demands, while highlighting the key trends shaping the future of foodservice.

More importantly, they are designed to support you in navigating the year ahead, offering practical ideas, inspiration, and innovative approaches to help your business succeed in 2026 and beyond. As always, we look forward to continuing our journey together and thank you for your continued trust and support.

On behalf of everyone at Meadow Vale Foods, thank you for your continued support throughout 2025. We wish you every success in the year ahead and look forward to working with you again in 2026.